3 Ways to Seize Opportunity Today

The following are ways your business can seize opportunities that are out there everyday even in today’s market:

Focus on Your Clients …and On Your Competitor’s Clients.

Keep your customer relationships strong. A weak economy makes everyone nervous – and that includes your clients. Keep the lines of communication open.

Now is also the time to initiate communication with your competitor’s clients. Not necessarily their best ones, but the ones who are slipping through the cracks.

Increase Your Marketing

Bring your marketing efforts to a halt – one of the most common reactions in an economic downturn – and suddenly you’re off the radar and no longer top-of-mind. Worse, rumors start circulating that you’re sinking. Few companies can survive without advertising and promotion

History has shown that companies who become low-key during a downturn are in a far worse position in terms of profitability, market share, and competitive presence when an upturn becomes the new reality.

Take advantage of fewer competitors in the marketplace. It’s a great opportunity to increase brand awareness and create additional demand for your products or services.

Streamline Processes

Pinpoint what you can do smarter, cheaper, and faster. Get rid of methods that aren’t working, focus on the activities that really work.

Smart companies and top talent will survive this current downturn – just as they did before and after the depression and every recession that followed. What about you?

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Filed under: September 2009

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