Whether you send large email newsletters or just use email to communicate with friends, colleagues, clients and customers, following these eight strategies will make your email more effective.

1. One Main Message Per Email

The most effective email messages have one main idea or concept. The most effective messages are ones that are crisp, clear and concise.

2. Keep it Short

People simply have too many distractions to wade through a really long email. And thus, the most effective email messages are short.

Two or three short sentences in length; potentially a couple of bullet points. And perhaps the short message is followed by supporting material, an attachment or a link to more information on a website.

3. Keep it Relevant

If your messages are relevant, your recipients will pay attention to what you are trying to say. If your messaging is not relevant, however, you’re quickly going to find that your messages are filed in the “I’ll get to these later” pile.

4. From Line

The single most important part of an email message is the From line. If the person you’re sending it to doesn’t recognize your name, your message will be at best skipped over. At worst, it will be simply deleted without opening. 

The From line of your email should have your full name.

5. Subject Line

Email marketing professionals live and die by subject lines. A good subject line will sum up what the message is all about, but still entice someone to open the message, read it, and take action.

Buy the book: Words That Sell or Phrases That Sell for suggestions.

6. Always include your contact information

I can’t tell you how many times I’ve not returned a call promptly because I didn’t have someone’s contact information readily available.

I’m sure you’ve had the same experience. Someone emails you to please call them. But they didn’t give you a phone number, and there isn’t one listed in their signature line. You then have to dig through past emails, look in your address book, Google them, and still you aren’t able to find their direct line.

Effective emails always include a signature line with contact information.

7. Strong Call to Action

The most effective email messages always have a strong call to action, telling the recipient what you want them to do.

8. Know when email doesn’t work

Pick up the phone instead…sometimes a three-minute conversation can clear up the confusion inherent in five days of back-and-forth email messages.

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